Saturday, June 13
Easy Life’s colourful laid back pop sound is actually a kind of Trojan Horse for not so easily digestible subject matter. Just to illustrate: latest single “Dead Celebrities” is a rather wry reflection on the plastic celebrity culture in Hollywood and how fame and death remain each other’s eternal dance partners. No matter how fatalistic that all may sound, Easy Life knows how to package it all in gleaming, slick sounding pop hits. This company clearly touch base with a large audience, entering a fast lane of popularity: they took second place in the annually leading BBC Sound Of poll.