Sigrid

From the starting gun, Norwegian singer and songwriter Sigrid was redefining notions of what a pop icon could be. Her vulcanic breakthrough song ‘Don’t Kill My Vibe’ became a beacon to anyone who’s being diminished, held back or condescended upon. Gifted with a voice that can pierce through the most bombastic pop arrangements in its raw, candid honesty, Sigrid is proof that stardom and the grounded human experience can enrich one another.