Oh, the satisfaction of finding that sweet spot; in flipturn's case, the sweet spot between rootsy vibes and decisively beachy indie pop.

There's something so Florida (the place the band is from) about the whole thing: making adventures on the cracked asphalt of those desolate avenues. But then the beach is just a short drive away; an opportunity to cleanse your pores between the ocean waves. Bliss. 

What's flipturn's secret? 
An awareness that merely aesthetics and style ain't enough: you need some proper tunes, and flipturn's got these in great abundance.